On the Embassy Wealth Podcast we interview members of the foreign affairs community to see how they’re building wealth both personally and financially, no matter where they’re posted. The views expressed on this podcast are only those of the individuals featured on the show and do not in any way reflect the official policy of the United States government.
Episodes
Friday Mar 18, 2022
Friday Mar 18, 2022
Ajani Husbands was a seasoned FSO when he went on leave without pay to attend law school and pursue a career in corporate law. During several grueling years in corporate law, during which he officially resigned from the FS, Ajani decided to launch a beverage brand based on his mothers signature rum punch recipe. He experimented with different flavor profiles and, after moving overseas with his FS spouse, he re-branded his punch in order to launch his new beverage brand in South Africa.
Hear Ajani explain:
- Leaving the Foreign Service and transitioning into corporate America and entrepreneurship
- How he turned a family rum punch recipe into a high end beverage that he launched on the South African market
- The importance of market research and partnering with experts in design, branding, and manufacturing to launch a product in a foreign country
- Determining product pricing and design and building brand awareness
…and so much more!
You can learn more about Ajani’s signature rum punch at www.drink1966.com
Music: “Higher Up” by Shane Ivers
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